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Toho International Appoints Former Crunchyroll Executives Kristin Parcell, Stacy Burt to Build E-Commerce Platform for Godzilla Franchise

franchise, including its anime. The new platform will feature existing products and exclusives, and TOHO is planning to expand it to other properties in the near future. The platform is scheduled to launch in 2023.

Parcell will also lead licensing for merchandise, video games, and live events. TOHO will be actively collaborating with partners on managing licensing rights across all of its intellectual properties.

Parcell was previously vice president of e-commerce at Crunchyroll. She has also worked in licensing for Viz Media. She started her career in music at ARTISTdirect.

Burt previously served as senior manager and then director of marketing at Crunchyroll. She ed the growth of the company's e-commerce and also grew the global presence of the Crunchyroll Anime Awards.

Joanne Waage, who was previously a general manager at Crunchyroll, will advise Parcell and Burt.

TOHO is Takashi Yamazaki as the director and writer, and also credited for visual effects. The new work will debut on November 3, 2023 ("Godzilla Day").

TOHO's latest Japanese live-action installment in its iconic and long-running franchise is screened the film in theaters in North America in October 2016.

The trilogy between November 2017 and November 2018.